Flex Alert Campaign
Digital Illustration, Character Design, Background Design
Campaign for the Southern California Edison Company. This fun set of characters and the colorful environments became the ingredients to produce a :30 sec TV spot and a series of short form content for broadcast, streaming, online and social.
Series of charming and colorful characters that represent the diversity of the people of California
Directed by: Aradhana M. Bejarano
Producer: Tola Rogalski
Design: Camilo Bejarano, Ira Derenskaya, Sara Mengual, Megan Pelto & Aradhana M. Bejarano
Animation: Pedro Mafra, Pavelas Laptevas, Ricardo Mendes, Alex Covella & Vishal Varghese
CLIENT & AGENCY
DDB San Francisco and Southern California Edison Company
The Little Labs
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